Must My Wannabe Content Creator Pal Cease Exploiting Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I might be bare-faced, an awkward face or photographed mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I invest helping her create material.

I appreciate that she has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but at times it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, altered, or posted for an audience. I’m not a accessory for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the creations we produce together can get us an opportunity.

I love shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who execute that style of casual, DIY film-making.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, giving her a chance to witness exclusive moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the work we make together can achieve: an opening. I know not everyone likes being filmed, but sometimes spontaneity is what makes material genuine. Being recorded occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private videographer, but companions support one another in small ways. I thought filming a short video here or there would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together occasionally is part of how I record our time together.

I value Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a friend point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is content. She must to honor Beth’s privacy.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has helped Beth’s career, but she must to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your friendship. Create some real memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears confused as to where the line is. The solution lies not in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Tom Macias
Tom Macias

Eleanor Vance is a journalist and cultural critic with over a decade of experience covering British media and societal trends.