'Our mission has only begun': Zohran Mamdani, Sanders and AOC mobilize the base ahead of New York City mayoral race.

Just over a week before New York City’s mayoral election on 4 November, approximately 13,000 attendees poured into the Queens stadium for the “NYC Is Not For Sale” gathering, headlined by Congresswoman AOC, Senator Sanders and the mayoral hopeful Zohran Mamdani.

The iconic open-air venue was completely sold out. New Yorkers of all ages and backgrounds came together, but it was the Gen Z crowd that seemed to bring the excitement.

Many viewed the rally as not merely a political event. It was a moment of unity, frustration and optimism all at once. For one attendee, 23, of Briarwood, the reason to attend was straightforward: “I’m here because the government sucks, to be honest with you … and I feel like we should bring about reform as a country, and New York City is definitely the place to start.”

Crowd Energy and Sentiment

For a local resident, 29, who lives nearby in Forest Hills, the energy of the event reflected something he hasn’t felt in local politics in a while. “It’s thrilling that someone who actually might make a difference is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be involved now, then when is the time?”

Another local, Emily, 29, shared a similar enthusiasm: “I think it’s inspiring to be a part of this movement. We even went out to vote earlier today because we were preparing to be enthusiastic for everything that he’s for.”

The variety of the audience mirrored the city itself. Longtime residents, newcomers, young professionals and retirees all were present. For Mitch, 68, from Astoria, it was his first rally of the election season. “I’m here because, well, I want to listen to what they have to say, and there’s no other viable candidates, in my opinion,” he said.

Major Topics and Public Priorities

For Mitch, the key issues facing NYC right now are “safety, the subway safety, and affordability”, adding that while he’s doubtful about whether the candidate can deliver on all his pledges, he’s open-minded. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in open-minded, and just wishing somebody is proposing some alternatives.”

Brooklyn, 30, also from the neighborhood, said their main concerns were defending LGBTQ+ equality and addressing the city’s affordability crisis. “I think the assemblyman is doing a great job of addressing everything I’m concerned about,” they said.

Nicole, 30, echoed that sentiment, praising Mamdani’s genuineness: “I feel like he is very genuine in his responses in a way that isn’t common in most elected officials. He’s a little less empty rhetoric than usual.”

Rally Speeches and Moments

Mamdani had a clear message he was aiming to get across at the rally; inclusion is NYC’s biggest strength. At one point, he had a rabbi, a Christian minister, and an Muslim cleric all on stage together in backing his bid. Brad Lander, a former candidate in this election, also came out to endorse Mamdani.

The senator received the biggest cheers of the evening, tied with only Mamdani himself. Sanders spoke of the significance of electing Mamdani to the role of mayor not only for the sake of making the city more economical, but also as a means to make a statement to the former president and the billionaires he has in his orbit.

“Everyday citizens get a single ballot,” Sanders said. “Meanwhile, billionaires get the chance to invest unlimited funds to choose the politicians they want. That is the context in which this race is occurring.”

The state's leader Kathy Hochul was the only presenter met with divided reactions, with the audience frequently breaking into chants to enthusiastically chant “Increase taxes on the wealthy!” The candidate came out at the end of her speech to, quite literally, hold her hand, as if to demonstrate the supporters the importance of her presence and endorsement.

It was a big contrast to Congresswoman AOC, who spoke just after Hochul and was met with the audience chanting her name.

When it came time for the candidate to take the stage, the audience had been more than sufficiently hyped. As with the mayoral debate days earlier, he did not hesitate at taking jabs the former governor.

“Let our message resound that Cuomo can hear them tonight in his expensive rental,” the mayoral hopeful said. “Let them be so powerful that he can hear them even if he’s in Westchester tonight.”

But he did not dwell too long on his opponent, instead devoting the second part of his speech to thanking the coalition who had backed his campaign for the past several months and helped with his record-breaking campaign.

Perhaps the most memorable moment came towards the end, when he asked attendees who had volunteered and gone door-to-door for his campaign to activate their phone flashes. The crowd immediately lit up in a sea of glowing screens, too many to count.

“We are just getting started. On 4 November we achieve liberation,” Mamdani said in his closing words.

Tom Macias
Tom Macias

Eleanor Vance is a journalist and cultural critic with over a decade of experience covering British media and societal trends.